The Student Blog Post series invites students from my PLS 321: Electoral Process course to author their own blogs about recent election events.
With less than three weeks until the election, Hillary Clinton looks to secure victories in key battleground states. Even with national polls showing Clinton with a steady lead over Trump, she is not leaving anything to chance as she plans to increase spending in key states. Her campaign manager, Robby Mook, announced on Monday that the campaign is launching $6 million into direct mail and digital advertising in the swing states of Ohio, Florida, Pennsylvania, Nevada, North Carolina, Iowa, and New Hampshire. If Clinton can win most of those states, then it will help her reach the 270 electoral votes needed to win the presidency.
The campaign will also invest an additional $2 million on television and online advertising in Arizona, where polls show a tight race for the presidency. There is a possibility that Clinton could win Arizona because of Trumps comments on immigration and his feud with Arizona Senator John McCain. Additionally, the campaign will invest $1 million in Indiana and Missouri, which are two conservative states that have polls showing Clinton is doing well. Therefore, Clinton is targeting certain red states that she has a possibility of winning in an effort to expand her electoral map.
Hillary Clinton is spending extra resources on some states that can provide the most benefit to her winning the Electoral College. The Electoral College is based on winner-take-all system, except in Maine and Nebraska, in which all the states votes goes toward the chosen candidate. As Lowi explains, candidates typically focus on votes in states that can be placed into that candidates column, which is why campaign activity in concentrated in contestable states. Therefore, Clinton is selectively choosing which states should receive extra funds in order to pull her ahead. Liberal states are already going cast their electoral votes towards Clinton, which is why she is not putting extra effort towards those states. The contestable states are the swing states and the states that are typically conservative, yet the polls are showing that Clinton has the possibility of winning the state. Therefore, putting additional resources in these states can sway voters which way to vote and can ultimately make the difference between winning or losing the election.
Based on the polls conducted, it seems that Hillary Clinton will be elected the next president. Her increase in campaign spending shows that although is the predicted winner, she is still pushing to get each vote. She could be not leaving anything to chance because of her experience in the 2008 primary elections. In the 2008 primary elections, she was the favorite to win the Democratic nomination, but in the end lost to Barack Obama. Rather than being confident that she has this election won, Clinton is working to get as many electoral votes as possible. It will not be known if her extra spending in the battleground states pay off until election day.
Annaliz Loera is a senior political science major who enjoys shopping, baking, and listening to music. She plans on pursing a law degree following graduation.